A message about the importance of preserving all formats of media from Jim Appleton, President of Media Asset Preservation

MAP Process


Download: Frequently Asked Questions

The Media Asset Preservation process utilizes the latest digitization and encoding standards; offering any combination of final media format the client may require.  Below, you will find the core process at the heart of every MAP database.

  • Sorting & Bar-Coding:

    • We start with the basics and Bar-code all media assets

  • Meta Data Generation:

    • Meta Data, specific to each individual asset, is generated and entered into an spreadsheet

  • Video & Film Media Digitization:

    • Each media asset is Digitized as uncompressed or motion jpeg AVI high quality master files for video and film

  • Audio Media Digitization:

    • Audiotape is digitized as uncompressed WAV files

  • Master File Encoding:

    • Master files are encoded as H264 MP4 for video and film files and MP3 for audio files

  • Database Setup & White Labeling:

    • MAP then incorporates your branding into, and white labels our searchable Database (Database can be used from a portable USB drive, installed on the customers server and/or hosted on a secure website and is accessed through a web browser).

  • Database Population:

    • MAP then populates the database with the encoded compressed files and adds the searchable metadata (Note: the database files are compressed in a manner that can be used directly on the web or any social media page. The master files will preserve the quality and history of the media assets for future generations and can be used to create broadcast quality video programs as well.)

  • Database Setup (Client-Side):

    • There are no licensing limitations and the MAP database can be installed on as many computers as the customer desires giving executives, department heads and Ad Agencies direct access to historical and current media assets with time-coded videos to locate desired footage.

  • File Backup Process:

    • As a standard practice, master and compressed database files are backed up on two sets of  LTO5 tape; one set stored at MAP and the other set stored with the customer. All files, both uncompressed master and compressed database, are kept on Raid Protected Servers at MAP as well as the customer’s location.